Tuesday, May 11, 2010

NEWS // Rihanna Set To Debut New Fragrance This Summer

Rihanna's new fragrance Route 22 will be hitting stores this summer.

Route 22 will be released under Jay-Z's fragrance company, Iconic Fragrances.

I'm not too crazy about the name Route 22 for a fragrance. Something about it makes me think of big gut truck drivers and stained gas station bathrooms, but Rihanna has reportedly been working closely with chemists to insure that Route 22 doesn't smell like a $.99 air freshener.

Hey, whatever happened to her umbrella line? I know she signed an endorsement deal with Totes, but didn't she have plans to launch her own umbrella line? Now, that would be a great investment.

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